Sunday, June 15, 2008

An example of an E-commerce success an its causes



E-commerce is one of the online activities where everyone is discussing in every company now. It consists of the buying and selling of products or services via electronic system which internet and other computer network. Its can help companies to gain competitive advantages. For those companies are involving in the e-commerce, its can save cost because without intermediaries involved in every transaction called as disintermediation.


Amazon.com (http://www.amazon.com/) is one of an example of e-commerce success in year 1999 and also one of the first major companies to sell goods by internet. The company is located in Seattle, Washington. Amazon.com been founded in 1994 and launched it internet in 1995.Amazon.com's major activity is on-line bookstore with varieties of topic and also diversified product lines of VHS, DVD, music CDs, MP3 format, computer software, video games, electronics, apparel, furniture, food, toys, etc.


The success factor of Amazon.com in e-commerce is a feature which is the ability for user to submit reviews to the web page of each product. User must rate the product on a rating scale in their review that can provide the popularity and dependability of a product. Through the review, the Amazon.com can extensive customers profiles and know what product the customers searching always. They can recommend them once got new related topic published. Its can make customers convenient when log in website.

On others hand, the web site features also lead to success in e-commerce. Its web site is fast, reliable, and easy to use where provide a high customer services and trust. Customers can always keep track on their goods status that how is their product shipment and do not happen hassle return to the customers. Otherwise, the Amazon.com also provided a large selection to all customers where it has collaborated with publishers, wholesales and unlimited self space. Amazon.com also gives gift to customers like bookmarks, note pads, cups, etc. These can generate loyalty through the good services on the customers.

Besides that, Amazon.com provides fast, reliable and inexpensive shipping. Its originally no inventory is through Ingram. It generates low overheads because less employees, less real estate and low inventory. So, its can give the lower price to customers. The products are reached to customers on time without delay time. It also provides extended services out of print search of the products and can order before publication.

These all factors are leading the Amazon.com to success in the e-commerce field. I experienced to order book in the Amazon.com for my assignment purpose. Its provides a fast and easy way to place an order and the instruction all stated to users.

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